Cookies and privacy notices

Overview
This Notice explains how we handle your personal data when you visit or use our website. It also outlines your rights and how your data is protected. We may update this Notice from time to time, with any changes effective once published here. If significant updates are made, we’ll let you know. You should read this Notice along with our Terms of Use. It’s your responsibility to let us know if your personal data changes while using our services.

Who Controls Your Data
We are considered a data controller under privacy law. This means we determine how and why your personal data is used. The Playzee brand is operated by White Hat Gaming Limited (WHG) and owned by Yellow Day Marketing Limited. Both act as joint controllers of your data: WHG handles gaming operations, while the Partner manages marketing. If our joint services end, the Partner will continue as the sole controller. Questions about your data can be directed to our Data Protection Officer at [email protected] or by mail to DataRep, BPM 335368, 372 Old Street, EC1V 9AU, London. If unresolved, you can contact the ICO: https://ico.org.uk/make-a-complaint.

What We Collect
We collect various types of personal data including:

• Identity info (e.g. name, date of birth, gender)
  
• Contact details (e.g. address, phone, email)
  
• Communication records (e.g. customer support interactions, recorded calls)
  
• Financial and transaction data
  
• Technical data (e.g. IP address, device info, browser type)
  
• Profile and usage data (e.g. username, login data, gameplay history)
  
• Marketing preferences
  We may also process sensitive categories of data (e.g. health or legal information) only where legally necessary or where you've provided it voluntarily. Aggregated data may be used for statistical purposes, but it doesn’t identify you personally.
  

When You Don’t Provide Data
If you choose not to provide personal data that’s legally required or necessary to use our services, we may be unable to offer you certain products or features and will inform you if this becomes the case.

How We Collect Data
Data is collected in multiple ways:

• Directly: via forms, account registration, game play, promotions, surveys
  
• Automatically: through cookies and device/browser tracking
  
• From third parties: such as credit agencies or national databases, for fraud prevention or responsible gambling
  
• Through verification services (e.g. Bank ID, Trustly) to speed up sign-up and authentication
  

How and Why We Use Your Data
We process your data only when we have a legal basis to do so:

We may also use non-identifiable information for analytics, advertising, and service improvement. In some cases, we appoint external service providers or affiliated companies to act on our behalf, all of whom follow the terms of this Notice.

Data Transfers
If your data is transferred outside the UK or EU, we ensure it’s protected with appropriate legal safeguards (such as standard contractual clauses).

Marketing Communications
We may use your contact details to send promotional content about our services, affiliated brands, or partners. This may include email, SMS, post or phone communication. You’ll only receive marketing if you’ve opted in. You can unsubscribe at any time, though essential service notifications may still be sent. We may also use Google and Facebook Ads. You can manage Facebook ad preferences directly on their site.

Profiling & Automated Decisions
9.1 Responsible Gaming: We’re required to monitor user behaviour to detect signs of gambling harm. Based on behavioural patterns and transaction data, we may take precautionary actions such as applying limits or temporary blocks. You can contest these actions by contacting [email protected].
9.2 AML Obligations: We assess transaction behaviour to flag suspicious activity. Human review is always involved in such cases.

Data Security
We apply strict measures to safeguard your data, including TLS encryption for data in transit. Passwords must be kept confidential. While we use secure technologies, internet-based data transmission cannot be guaranteed 100% secure. Avoid sending sensitive information via email.

Data Retention
We store your personal data for the duration of your account and up to five years afterward, unless legal or regulatory obligations require us to retain it longer. We aim to delete data when no longer necessary.

Your Rights and Requests
You have rights over your personal data, including to:

• Access your data
  
• Correct inaccuracies
  
• Request deletion (under certain conditions)
  
• Object to processing based on legitimate interest
  
• Restrict processing
  
• Withdraw consent (where applicable)
  
• Contest automated decisions
  We aim to respond to requests within one month. We may request ID verification. Generally, there is no fee unless your request is repetitive or excessive.
  

Managing Communications
You can opt out of promotional emails and texts at any time. However, essential account and service updates will still be sent. Each marketing message will include an opt-out link.

External Sites and Services
Our Privacy Notice does not extend to third-party websites or platforms. Please review their privacy policies before sharing personal information.

Business Transfers
In the event of a company sale, merger, reorganisation, or similar transaction, your personal data may be transferred to the acquiring entity.

Legal Disclosures
We may share your personal data if required by law, court order, or to fulfil regulatory obligations, including legal defence.

Cookies & Pixels
A. Cookies: These are small text files stored on your device that help us identify you, remember preferences, and track usage.
We use:

• Essential cookies (for login and gameplay)
  
• Analytical cookies (e.g. Google Analytics)
  
• Persistent cookies (for return visits, language settings)
  
• Functional cookies (e.g. remembering your username)
  
• Session cookies (to store temporary data)
  You can manage cookie preferences in your browser. Blocking cookies may impact your experience.
  

B. Pixels: We use pixels for ad tracking and retargeting. These allow us to measure ad effectiveness and personalise your experience. This data may be shared (in anonymised form) with advertising partners. See Section 8 for further marketing details.

By continuing to use the website, you agree to the use of cookies and pixels in accordance with this Notice.